Hey! My name is Candice and I'm the owner, curator, and lead stylist of Sweetheart Bridal. I was born and raised in the bay area and couldn't imagine living anywhere else! I grew up with a passion for all things creative and graduated from San Francisco State University with a degree in Graphic Design with an emphasis on Animation. In 2012 I was lucky enough to marry my soul mate and best friend at the happiest place on earth, Disneyland. Once the wedding planning was over I realized that I wanted to be apart of the wedding industry because it was a perfect fit for my organized nature and creative passions.
In 2015, after wedding dress shopping with my sister, I realized the lack of options for anyone that was larger than a bridal sample size 12. When I went shopping for my own wedding gown in 2012 I bought a dress that I could not fit over my hips. I thought I was an exception, but watching my sister and others I knew struggle to find dresses that fit, I realized this was the norm. So many brides have to buy dresses that they can't try on or won't zip up, leaving these brides feeling hopeless and feeling like they have to settle for something that "just fits" instead of something that they LOVE. I realized I wanted to create a bridal salon that catered to all brides. By carrying bridal sample sizes in 16 and above I could provide all brides with a positive wedding gown shopping experience. To me, it made so much sense, you can adjust a dress to be smaller, but you can't make a dress bigger.
So, I opened Sweetheart Bridal. I searched for designers that have designs that size up to 28-32. I was very conscious not to carry any designers that charged extra for what they determined as "Plus Sized". It felt wrong to me to charge a bride extra based on her size. Every dress we carry I have hand selected, choosing styles that would not only be flattering on all brides, but would also fit most budgets. I believe that every bride deserves that "Yes to the dress moment" and I love being apart of that moment.